I’ve started a new Youtube channel!

I tell you guys to read the room & I had to take my own advice! lol!

For those of you that don’t know, I started out my media & content creating career on Youtube making natural hair videos and the occasional makeup tutorial.

When I became a full time entrepreneur last year I decided to share that content on my original channel & my audience was not feeling it! 😅

I can’t blame them! If I came here for beauty content & you’re giving me entrepreneurial advice i’d be confused too!

So I read the room and decided to create a new, separate channel! The new channel, Blondie’s Lipstick Media, is where I will host all of my content marketing tips, the highs and lows of this entrepreneur journey and other dope business related content!

Click here to subscribe to the new channel, click the notification bell & share it with your friends! I’ll see you guys over there!

They said WHAT?!?!

It takes a lot of courage to record yourself talking about your passion, interests or opinions on social media. ESPECIALLY with the steady rise of thumb thugs and keyboard gangstas ready to say some of anything because they can hide behind a screen.

Unfortunately, negative comments are almost destined to happen, but I don’t want that to deter you from posting about your business.

Here are tips to keep the haters from getting to you:

  • Ignore it -criticism isn’t always bad. Perhaps they’re not a hater, but trying to help you improve something. Remember, you’re never as good or as bad as they say you are.
  • Delete it -don’t reply and give them the attention they’re seeking. Either ignore the comment of delete it from your post so it won’t distract anyone else from your content.
  • Block them -if you don’t care to deal with them ever again, block them. And on Instagram it asks if you you want to block them and any other account they may create. You should especially to this for spam accounts.
  • Think of it as publicity -there is no such thing as “hate watching” or “hate sharing” on every social media platform engagement is engagement, and a view, comment or share counts whether it was done out of love or out of spite.

My personal approach is the last. Unless the commenter leaves a derogatory remark I don’t care. lol! I don’t believe all publicity is good publicity, but most publicity is!

I once posted a hair video recreating a style Nicki Minaj wore. I posted it on Facebook as always and a young lady whom I’ve never met saw it & decided it was ugly. She shared it to her Facebook page, saying nasty things about me and the hairstyle. Her friends responded and kept the train going. It didn’t hurt my feeling because I liked the style (hence why I posted it) and I responded like I do to all my videos “Thank you for watching!” That riled her up even more & her friends began sharing a talking crazy about me too! That went on for about 3 or 4 days… but all Facebook & Youtube knew was that my post was getting lots of engagement and views. Her “hate” resulted in a nice Youtube check!

I know every experience isn’t like that, and by that time I had grown to have thick skin and knew how to deal with negative comments.

If nothing else helps, just keep in mind that these people leaving negative comments don’t know you or your experience. Don’t let a complete strangers opinion about a snippet of your life or business. There are way more people who will love you and want to support you, but they can’t if you never put yourself out there!

Do You Know the 4 E’s

Whether you’re new to content creation or have been doing it for a while, do you know the 4 E’s?

The 4 E’s are the content “buckets” that your posts fall under. These four are:

🟢 Educational Content– This content teaches your audience about your niche. Use these videos to share information about your products or services.
🟢 Entertaining Content– LISTEN!! You DO NOT have to dance to be entertaining!! lol! Think about television: people are entertained by ESPN, Lifetime, Spike TV, HGTV, etc. Use these videos to share your personality.
🟢 Enlightening Content– Think of these videos as an “ah ha!” moment. Use these videos to share Did You Know tips and answer FAQs.
🟢 Empowering Content– Usually people list these as inspiring… but that doesn’t start with an E lol! Use these videos to motivate & encourage your audience.

You can use each “E” individually or combine them. An example of combining them would be sharing a struggle you have overcome: that’s Entertaining & Empowering.

How will you utilize the 4 E’s in your upcoming content? Share in the comments below!

Follow me for more Content Marketing tips! @BlondieLockhart & @The_BLAgency

The Key to Being Consistent

I’ve mentioned in previous posts, on my social media, hell, anywhere I can tell folks: BE CONSISTENT WITH YOUR CONTENT! Consistency helps your ideal client avatar Know, Like & Trust you, and once they trust you they’ll happily spend money with your business and become lifelong clients! I can say that all day long but what kinda friend would I be if I didn’t tell you how?

The easiest way to stay on top of posting consistently is to batch your content. Batching your content simply means that you pick one day a month to record and create all the content you plan to post.

Not sure how to get started? No worries, I got you! here are 10 content ideas to get you started!

I’m a huge fan of video content so my preference would be to use the 10 ideas and create Reels or 2-3min videos. However, feel free to get creative and turn them into static posts, carousel posts, or even topics for lives or podcasts.

I’d love to support you so tag me @BlondieLockhart in your posts! I can’t wait to see what you create!

Click here for more free content marketing tips.