Whether you’re new to content creation or have been doing it for a while, do you know the 4 E’s?
The 4 E’s are the content “buckets” that your posts fall under. These four are:
🟢 Educational Content– This content teaches your audience about your niche. Use these videos to share information about your products or services.
🟢 Entertaining Content– LISTEN!! You DO NOT have to dance to be entertaining!! lol! Think about television: people are entertained by ESPN, Lifetime, Spike TV, HGTV, etc. Use these videos to share your personality.
🟢 Enlightening Content– Think of these videos as an “ah ha!” moment. Use these videos to share Did You Know tips and answer FAQs.
🟢 Empowering Content– Usually people list these as inspiring… but that doesn’t start with an E lol! Use these videos to motivate & encourage your audience.
You can use each “E” individually or combine them. An example of combining them would be sharing a struggle you have overcome: that’s Entertaining & Empowering.
How will you utilize the 4 E’s in your upcoming content? Share in the comments below!
Follow me for more Content Marketing tips! @BlondieLockhart & @The_BLAgency