If you’ve been in business you’ve probably heard of an elevator pitch. If you haven’t, the premise is to explain the Who, What and How of your business in 60 seconds or less.
You have the same opportunity to give your “elevator pitch” to millions online. How? Your social media bio!
When someone comes to your Facebook page or Instagram profile the first things they should see is Who you are, What you do/ What problem you solve and How to contact you.
Think about your bio. Are people able to gather that information in their first look at your account?
You only get one chance to make a good first impression and that’s true even on social media! Make sure you’re putting your best foot forward by having the most important information easy to find!
Click below to schedule a consultation and let’s discuss more ways you can grow your business using digital marketing!
Whether it’s a major holiday or just because, many businesses have sales or promotions.
Are you having a sale? When were you going to tell your clients?
If you’re planning on having a Black Friday sale you wouldn’t wait until the Wednesday before to advertise it! But you also wouldn’t advertise for Black Friday in July.
A good rule of thumb is to advertise a week or two before the sale in order to peak interest and allow people the time to prepare to spend money with you. You can also use this time to build anticipation for what you’re offering.
When you’re ready to start promoting your sale, promotion or event you should strongly consider using paid ads on social media! There are almost 300 million Facebook users in the United States alone that you could be advertising to for significantly less than a radio ad or billboard!
If you’re ready to step into the new age of digital marketing by using paid ads on social media to promote your business or service, contact us today!
Yeah, I get that you pass them all the time, but when was the last time you looked at a billboard & thought “I’m gonna call them about _(blank)_ service” or “Let me remember to check that out!”, because we’re not supposed to be texting & driving?!
Now food, I’ll remember! lol! I know that’s how I learned when Wendy’s & Taco Bell started serving breakfast! But I, personally, have never contacted an attorney, bought a brand or contacted a business because I saw their billboard.
I recently saw these pictures on social media. Tony “The Closer” Robinson made the grand gesture of buying a billboard in Times Square for his fashion designer girlfriend Nichole Lynel. The instagram page I found this on, Spiritual World, did a little research and found that a billboard in Times Square can start at $5000 and go well over $50,000!
Now, this was a risky investment that luckily worked for this couple! Yes, millions of people pass through Times Square and had the opportunity to see this ad, but what use is that to potential clients in Los Angeles? Dallas? Miami? Luckily for them, they each posted this generous gift to their over 500K combined followers, a few blog accounts caught wind of it and it went viral.
Plus we know millions of “eyes” seeing the ads doesn’t add up to an equal amount of sales. Going viral definitely helped but just the billboard alone was no guarantee her business would see an influx of sales.
There’s really no guarantee in any form of advertising. The only guarantee is that it reach the maximum amount of people without breaking the bank. Had he invested half of what he spent on those two billboards towards paid ads on social media, it might not have gone viral, but she would’ve reached even more people! Plus a simple click would have whisked them right over to her website, converting those it reached to leads, and from leads to buyers/clients!
I won’t discredit this gift, and if I were gifted a billboard in Times Square I certainly wouldn’t be upset by it! However, as a business woman, I’d want the best investment of those funds. Wouldn’t you?
Social media advertising is an amazing tool that many businesses don’t take advantage of! If you’d like to know more about setting up paid ads on social media and advertising using digital marketing don’t hesitate to contact us today!
When it comes to having a small law firm, it can be a gift and a curse. While you may not have the budget to hire a multimillion dollar advertising firm, instead you have the advantage of being able to create a relationship with the community you serve.
Since the majority of your clients are from your local area, it makes sense to market your services to them. Here are some tips for local marketing:
Claim your listing on Google My Business
Many people Google a business in their area when looking for service providers. Claiming your Google my Business can answer simple questions for them at a glance, such as: the areas of law you practice, your business hours, Covid-19 restrictions, etc.
Host a meet and greet event
You might have had a grand opening for your firm but how long ago was that? If you didn’t have a grand opening that’s even more reason to host a gathering to introduce (or reintroduce) your local community!
Sponsor local events
High school football game, church food drive, sorority/fraternity fundraiser, community toy drive the list goes on and on! Sponsoring an event ads additional eyes on you while also supporting a good cause.
Volunteer at community celebrations
People like to put a face with the name. Plus being visible in the community gives them an opportunity to connect with you in person.
Be a guest speaker at a local church, club or school
A great way to share your expertise in the area of law that you practice is by sharing your knowledge in a group setting. Sharing your experience can be both inspiring and informative.
The more you invest in your local community the more they will invest in you! Remember, people respond to brands they KNOW, LIKE, & TRUST.
If you’d like assistance with creative marketing strategies to grow your business don’t hesitate to contact us today!
