When it comes to having a small law firm, it can be a gift and a curse. While you may not have the budget to hire a multimillion dollar advertising firm, instead you have the advantage of being able to create a relationship with the community you serve.
Since the majority of your clients are from your local area, it makes sense to market your services to them. Here are some tips for local marketing:
- Claim your listing on Google My Business
- Many people Google a business in their area when looking for service providers. Claiming your Google my Business can answer simple questions for them at a glance, such as: the areas of law you practice, your business hours, Covid-19 restrictions, etc.
- Host a meet and greet event
- You might have had a grand opening for your firm but how long ago was that? If you didn’t have a grand opening that’s even more reason to host a gathering to introduce (or reintroduce) your local community!
- Sponsor local events
- High school football game, church food drive, sorority/fraternity fundraiser, community toy drive the list goes on and on! Sponsoring an event ads additional eyes on you while also supporting a good cause.
- Volunteer at community celebrations
- People like to put a face with the name. Plus being visible in the community gives them an opportunity to connect with you in person.
- Be a guest speaker at a local church, club or school
- A great way to share your expertise in the area of law that you practice is by sharing your knowledge in a group setting. Sharing your experience can be both inspiring and informative.
The more you invest in your local community the more they will invest in you! Remember, people respond to brands they KNOW, LIKE, & TRUST.
If you’d like assistance with creative marketing strategies to grow your business don’t hesitate to contact us today!