When was the last time you used a billboard?
Yeah, I get that you pass them all the time, but when was the last time you looked at a billboard & thought “I’m gonna call them about _(blank)_ service” or “Let me remember to check that out!”, because we’re not supposed to be texting & driving?!
Now food, I’ll remember! lol! I know that’s how I learned when Wendy’s & Taco Bell started serving breakfast! But I, personally, have never contacted an attorney, bought a brand or contacted a business because I saw their billboard.
I recently saw these pictures on social media. Tony “The Closer” Robinson made the grand gesture of buying a billboard in Times Square for his fashion designer girlfriend Nichole Lynel. The instagram page I found this on, Spiritual World, did a little research and found that a billboard in Times Square can start at $5000 and go well over $50,000!
Now, this was a risky investment that luckily worked for this couple! Yes, millions of people pass through Times Square and had the opportunity to see this ad, but what use is that to potential clients in Los Angeles? Dallas? Miami? Luckily for them, they each posted this generous gift to their over 500K combined followers, a few blog accounts caught wind of it and it went viral.
Plus we know millions of “eyes” seeing the ads doesn’t add up to an equal amount of sales. Going viral definitely helped but just the billboard alone was no guarantee her business would see an influx of sales.
There’s really no guarantee in any form of advertising. The only guarantee is that it reach the maximum amount of people without breaking the bank. Had he invested half of what he spent on those two billboards towards paid ads on social media, it might not have gone viral, but she would’ve reached even more people! Plus a simple click would have whisked them right over to her website, converting those it reached to leads, and from leads to buyers/clients!
I won’t discredit this gift, and if I were gifted a billboard in Times Square I certainly wouldn’t be upset by it! However, as a business woman, I’d want the best investment of those funds. Wouldn’t you?
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