Have you ever been to a doctors office or lawyers office & they’re talking to you in terms you’ve never heard of?
You could guess what they meant but at some points in the conversation you may have felt like they were speaking a foreign language!
Keep that in mind when you’re talking to your potential customers online!
Most of us forget there were things we didn’t know when we started in our industry! Once you’re engulfed in that industry certain terms are everyday language, but a person on the outside doesn’t understand!
Need a content idea for this week? Make a post defining terms you use frequently in business that the average consumer wouldn’t know. Here’s an example:
I made this graphic using Canva but your version can more detailed or super simple.
The goal is to educate your audience and you can easily do that by defining terms, making them feel confident in your knowledge of your industry.
Will you be using this easy content idea? If so, tag me! I’d love to see!
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