Let me guess… you’re posting consistently on social media but you’re not seeing a lot of sales or engagement from it. Well, that’s probably because you’re just throwing content our there & hoping something sticks. Sis, you need a strategy.
The basis of any social media marketing strategy is to know WHAT you are selling, WHO you are selling it to and HOW they can get it from you. Here’s the ABC’s for you to create a unique marketing campaign for your specific business:
A. Create an Avatar
In marketing that saying is “If you’re talking to everybody then you’re talking to nobody”. While your products/services may help a wide range of people, you can’t market to 18 to 65+ (the scale on Facebook ads).18 year olds don’t have the same interest, struggles, experience or even listen to the same music as a 65 year old. So if you create an ad referencing a Lil Baby song lyric, it’s probably not going to resonate with a mass amount of people over 35. And if you create an ad that references being an empty nester it probably won’t resonate with people under 50.
B. What are they Buying
The purpose of this content is to get someone to support your business. You can have generic “support my brand” content but you need to choose one specific thing you want people to buy & drill that into their heads. Think about fast food chains. When Wendy’s started selling breakfast, the majority, if not all, of their marketing was about their breakfast menu. Yes, you could still get a 4 for $4 or a Frosty, but they wanted you to focus on their honey butter chicken biscuit. Have that same mindset for your business and spotlight one thing your ideal avatar needs from you.
C. Map out your Creatives
There are 3 components to mapping your creatives: WHAT you’re going to post, WHERE you’re going to post & HOW OFTEN you post.
WHAT to post:
The creatives should fall under one of the 4 E’s: Educate, Entertain, Enlighten or Empower. Posting randomly and remaking trending Reels is fun, but your social media account is giving your ideal client avatar valuable, relatable information that shows them your product/service will take them from where they are currently to where they want to be.
WHERE to post:
You need to decide which content pillar to use. Knowing your content pillar will tell you exactly how to execute. For example, for a Reel you have to record in portrait (vertical) for 1 min or less, versus on Youtube you have to record in landscape (horizontal) and doesn’t have a time limit.
HOW OFTEN to post:
The more often someone sees your face or business pop up on their timeline, explore page or for you page, the better chance you have of getting them to Know, Like & Trust you. If you choose paid advertising you’ll increase your reach and chances to grow your audience quickly, however, promoting your business organically takes a bit more time but you have a better chance at connecting with your audience.
Want to dive deeper and create a detailed social media marketing strategy for your business? Schedule a consultation with me today!