Let’s talk about business cards. How important are those little rectangular pieces of card stock in this digital age?
The importance of a business card to a business varies from industry to industry and business to business. One of the pros of having business cards include having all of your company’s contact information in one convenient place. If you keep them on your person, should the opportunity arise where you can talk business, you’re prepared and can leave a professional first impression.
On the other hand, how many times have you gone to events or met up with someone, taken their business cards and did nothing with it? I know I personally used to got to networking events and collect business cards. lol! I wasn’t intentionally hoarding them, I made up in my mind I would keep the cards in the event I wanted to support their business one day -but for the majority, that day has yet to come.
If you do business in person, my suggestion is that you need a business card. You can’t control what someone does with it after you give it to them but it will be a great representation of you when you’re no longer in their presence.
Another, newer version of business cards are digital business cards. These are currently my fave because they are easy to access because they’re in your phone, you can share them with people regardless of their phone or if they have the app, they are easy to edit and best of all they are FREE!!!
My current favorite is an app called HiHello. It’s a free app available in the App Store & on Google Play, it’s super easy to set up and get started, and if you get stuck they have tips to assist you! Another digital business card provider I like is Linq, which pairs with smart products making it even easier to share your information!
While physical business cards may not be right for your business, peruse on over your app store for other digital business card providers, and see if one is right for you!